Turning technology into a real estate partner
Category Technology
Being an estate agent is often described as one of the loneliest careers in the world. Much of your day is made up of you making magic happen on your own, and even though as property companies we try and create a welcoming and community-based environment, solo work is how the property business is. COVID also did no one favours in this regard and many agents felt even more isolated. At Harcourts, we understand this and that is why we are so intent on creating opportunities and products for our agents that equip them with a sense of support and confidence.
In recent studies by global research company Forrester they explain that; "in our recent research, we have demonstrated how a future-fit tech strategy gives your company the foundations for customer and business success. And we have determined that companies that are customer-obsessed grow 2.5 times faster than others. Creativity - finding new solutions to old problems and making breakthroughs to new business models, new products, and new ways of working - give you the power to differentiate and grow."
Our clear focus on innovation and technology are not only designed to transform the experience of our clients but at the same time equip our agents with future-focused tech. We have found that by integrating agents' business plans with successful technology and digital products and services they can shed some of the responsibility to these systems, acting as a business partner.
Our Harcourts systems for agents are continuously developing and already renowned as one of the world leaders in real estate technology development. Agents have access to incredibly advanced client tracking software as well as marketing information and material. This not only becomes a fierce admin solution for your real estate business but similarly becomes your marketing partner. As we know, in the modern real estate environment, marketing is an essential arm of your strategy.
Our plans and training are clear, we ensure our agents welcome technological advancement for both our clients and property specialists because when that mind-shift happens and tech is seen as a business partner, the world becomes your oyster.
Author: Richard Gray - CEO of Harcourts South Africa
