Lance Gouws

Principal Sales Consultant - Harcourts Cornerstone


Lance Gouws states that Real Estate is a fundamental human need, offering security of tenure and a home that is the start of the family circle. Deep emotions arise from owning a home and it is a privilege to be part of the process; he knows how very important this is to people.


With over 30 years of industry experience, Lance has found no finer brand, and no other company truly lives its value system.


Lance’s father started Cornerstone in the ‘70s and handed the reins over in the early ‘00s. Lance was willing and excited to drive the business forward because he is passionate about property and people.


Lance finds it fulfilling to be able to give back to the community on various levels. Lance and his team have been personally involved in drives to gather food and basic essentials for several of the old age homes in East London, assisting various children’s homes and other outreach projects to assist in education of the underprivileged. The Harcourts Foundation also benefits from his support, and great goals have been fulfilled across South Africa.


In his 20+ years’ experience, with 16 as a Principal, he has gathered a wall full of certificates, awards and accolades, and helped countless families through the process of selling and buying a home. He has gathered a team of over 20 agents, all equipped to provide excellent support and service to their clients. He has taken a proactive approach to encourage and enable agents from a previously disadvantaged background, mentoring and training them to become world-class agents. To this end, he seeks out every opportunity to provide bursaries to take them closer to qualification. He walks the walk where many just talk the talk.

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